Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Brand Campaigns
BREW YOUR FUTURE - CAMPAIGN
An experiential brand campaign that used a café setting to turn casual conversations into meaningful study abroad counselling sessions.

Performance Design
ASL - PERFORMANCE CREATIVE & GUIDELINES
A data-driven design initiative to identify why older creatives outperformed newer ones and build a repeatable performance creative framework.

Brand Campaigns
GLOBAL UNIVERSITY CONNECT CAMPAIGN
A large-scale virtual education fair created from scratch, connecting 200+ universities with students through a single, credibility-led platform.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Brand Campaigns
BREW YOUR FUTURE - CAMPAIGN
An experiential brand campaign that used a café setting to turn casual conversations into meaningful study abroad counselling sessions.

Performance Design
ASL - PERFORMANCE CREATIVE & GUIDELINES
A data-driven design initiative to identify why older creatives outperformed newer ones and build a repeatable performance creative framework.

Brand Campaigns
GLOBAL UNIVERSITY CONNECT CAMPAIGN
A large-scale virtual education fair created from scratch, connecting 200+ universities with students through a single, credibility-led platform.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

Brand Campaigns
BREW YOUR FUTURE - CAMPAIGN
An experiential brand campaign that used a café setting to turn casual conversations into meaningful study abroad counselling sessions.

Performance Design
ASL - PERFORMANCE CREATIVE & GUIDELINES
A data-driven design initiative to identify why older creatives outperformed newer ones and build a repeatable performance creative framework.

Brand Campaigns
GLOBAL UNIVERSITY CONNECT CAMPAIGN
A large-scale virtual education fair created from scratch, connecting 200+ universities with students through a single, credibility-led platform.